About Us
There are numerous ways to be strong and masculine, so do your best to find what works for you. The true value of looking your best is in boosting your confidence and making the most of your day.
With the launch of our products designed specifically for him, it is now easier than ever to encourage him to take better care of his appearance while remaining his manly self.
Our focus: Men
Men are often overlooked in the cosmetics industry, with many feeling intimidated by the industry. However, men have different needs when it comes to skincare and grooming products. The cosmetics industry is exclusive. It's a place reserved for women, and men are not welcome. This is deeply unfair to the male population of the world because they should have the opportunity to take care of their appearance too.
Salt & Goom offers a range of products that are designed specifically for men, and offered in masculine colors, packaging, and scents. We know that taking care of your appearance is super important- after all, you're worth it!
Meet the Owner/Founder Salt & Groom
Hello! Ja'nise
As a woman running a men's skincare brand, I understand the challenges of connecting with my male audience. Although I'm well-versed in skincare and passionate about creating high-quality products, I've struggled to create a brand that resonates with men. Understanding the unique needs and preferences of male skincare is a challenge I've had to overcome, and I've done extensive research to get there.
My goal is to help men feel confident and comfortable in their skin by offering them access to quality skincare products designed specifically for them. If you're a man who's struggled to find products that work for you, know that my brand is here to help. I'm always open to feedback and suggestions from my customers, and I'm committed to creating a brand that truly speaks to men.
masculinity
Strength, courage, independence, leadership, and assertiveness are characteristics that society traditionally associates with men. Our mission is to empower men to take better care of themselves without losing their sense of masculinity.
authenticity
Authenticity is defined as living your life according to your own needs and values rather than those of society, friends, and family. It’s attractive, and if that’s what you’re aiming for, we at Salt & Groom will genuinely support it.
community
Being a part of a community gives us the impression that we are a part of something bigger than ourselves. We will seize every opportunity to connect with people, assist them in achieving their objectives, and make them feel safe and secure.